French wine company ups efficiency using GFI's network fax server

February 08, 2005 - 12:00

GFI FAXmaker for Exchange/SMTP maximizes employee productivity at Bordeaux Tradition

London, UK – GFI’s market-leading fax server, GFI FAXmaker for Exchange/SMTP, has helped a respected wine trader in the French region of Bordeaux to improve employee efficiency while simplifying the process of faxing and sending SMS (text) messages.

Loss in productivity due to manual faxing
The French company, Bordeaux Tradition, used to rely on a single fax machine to transmit all its business documents. However, because this was amounting to a considerable loss in productivity, the company decided it needed a fax server solution to eliminate all the wasted employee time spent waiting at the fax machine. Bordeaux Tradition wanted a solution that would integrate with Microsoft Exchange Server. At the same time, it hoped to avoid a complex product that would require lengthy training sessions before staff could use it.

"We needed a network fax solution in order to simplify employees’ work and to avoid people waiting at the fax machine. GFI FAXmaker for Exchange/SMTP was perfect,” said Frédéric Bernard, General Manager at Bordeaux Tradition. “We found GFI FAXmaker to be very user-friendly, just like a printer! An added bonus is that it supports the Outlook address book where we store all our mail addresses, fax numbers, and mobile phone numbers for SMS messaging."

Saving on the cost of mobile phone calls
GFI FAXmaker includes an SMS gateway which enables network users to send and receive SMS messages at their desktop. This feature proved of great business use to Bordeaux Tradition to contact clients in real time when they are not at their desks, or if urgent information needs to be communicated – while at the same time saving on the cost of a mobile call, the other alternative in such cases. “We also use GFI FAXmaker's SMS gateway to communicate with our sales executives on the road, in order to reduce calls to mobile phones that cost a small fortune!” explained Mr. Bernard.

The full testimonial may be viewed at:

About GFI FAXmaker for Exchange/SMTP
GFI FAXmaker for Exchange/SMTP is the leading network fax server. It integrates with Exchange Server, Lotus Notes and popular SMTP servers, allowing users to send and receive faxes and SMS/text messages directly from their email client. By leveraging the organization’s email infrastructure and Active Directory, GFI FAXmaker achieves unparalleled scalability, reliability and hassle-free administration. GFI FAXmaker for Exchange/SMTP 12 pricing is highly competitive, with a 50-user version costing just $ 1350 and only $ 3999 for unlimited users. Among the many prizes it has received, GFI FAXmaker has won the Windows IT Pro (formerly known as Windows & .NET Magazine) Readers Choice Award for 3 years running. More information about GFI FAXmaker and a trial version are available at:

About Bordeaux Tradition
Bordeaux Tradition is in the wine trade, specializing in wines from the Bordeaux region, with an export rate of 65%. Bordeaux Tradition has an exclusive range of over 60 châteaux. It can also make incomparable offers of Bordeaux futures and old vintages in most of its Crus Classés wines.

About GFI
GFI is a leading software developer that provides a single source for network administrators to address their network security, content security and messaging needs. With award-winning technology, an aggressive pricing strategy and a strong focus on small-to-medium sized businesses, GFI is able to satisfy the need for business continuity and productivity encountered by organizations on a global scale. GFI has offices in the US, Malta, UK, Hong Kong and Australia which support more than 200,000 installations worldwide. GFI is a channel-focused company with over 10,000 partners worldwide. GFI is a Microsoft Gold Certified Partner. More information about GFI can be found at