July 15, 2013 - 12:00
GFI Software to support UK channel expansion and development with cloud partner programme
Building on the success of GFI Cloud, the programme will grow UK partner activity, help and incentivise the channel to incorporate cloud services into their solutions
GFI Software™ today announced a new channel partner expansion programme aimed at growing the number of resellers offering GFI’s cloud-based solutions such as the award-winning GFI Cloud IT management solution, along with equipping all resellers with the knowledge and resources they need to up-sell and cross-sell cloud solutions to their customers.
The cloud channel expansion programme, which will run from now until November, will focus each month on a different aspect of the GFI Cloud solution, helping current and prospective partners understand how GFI Cloud can help them grow sales, engage with new customer communities and solve customer challenges that conventional on-premise software may not be an appropriate solution for.
The programme will focus on areas including patch management, antivirus, network and server monitoring, managing mobile workers, along with web and content filtering.
“Cloud solutions are an important opportunity for the channel that generates both healthy up-front revenues and recurring business. The success our existing partners are having with GFI Cloud is a clear indicator that the channel community is key to the success of cloud solutions for the wider industry and that cloud doesn’t mean direct sales only”, said David Ball, Director of Channel at GFI Software. “Our new cloud partner programme will aim to deliver a three-figure increase in cloud resellers and will provide both current and new reseller partners with tools, incentives and support to help them drive cloud sales and integrate GFI’s cloud solutions alongside their existing physical product lines”.
The programme will be supported by a widespread marketing campaign encompassing sponsorship and advertising across leading channel publications, newsletters, direct mail and email bulletins.
GFI Software™ develops quality IT solutions for small to mid-sized businesses with generally up to 1,000 users. GFI® offers two main technology solutions: GFI MAX™, which enables managed service providers (MSPs) to deliver superior services to their customers; and GFI Cloud™, which empowers companies with their own internal IT teams to manage and maintain their networks via the cloud. Serving an expanding customer base of more than 200,000 companies, GFI’s product line also includes collaboration, network security, anti-spam, patch management, faxing, mail archiving and web monitoring. GFI is a channel-focused company with thousands of partners throughout the world. The company has received numerous awards and industry accolades, and is a longtime Microsoft® Gold ISV Partner.