GFI Software names LicenciasOnline as distributor for South America

October 24, 2008 - 12:00

Buenos Aires, Argentina – GFI, a leading provider of email and security software, has named LicenciasOnline as its distributor for the region. The goal of this appointment is to promote GFI’s suite of software products to LicenciasOnline’s established channel in the Americas, while also driving GFI’s business expansion plans.

LicenciasOnline is an internet-based business platform for software in Latin America and it aims to facilitate partners’ growth through the provision of cutting-edge software and business intelligence. Their sales business model is 100% channel-oriented and LicenciasOnline represents a number of international vendors of products in the security, messaging and networking categories. The company has an extensive reach in the region via a network of resellers, dealers, software houses and integrators.

“I am sure that the alliance between LicenciasOnline and GFI will be very profitable for the Latin American market. I strongly believe this because we are experts in the business and we motivate partners by giving them additional benefits and advantages. For example, our virtual platform allows them to easily track purchase orders in real time and offers front-end and back-end sales assistance. Moreover, we develop training, demand generation campaigns and loyalty programs to enhance knowledge and optimize the business growth,” said Marina Patallo, Marketing Manager at LicenciasOnline.

GFI and LicenciasOnline are working closely together to establish even stronger business links in the region and to successfully promote GFI products in the South American market. An intensive program is under way with LicenciasOnline to give exposure to GFI in the market and to push the brand among enterprises in the region.

“This agreement, without doubt, will increase sales of GFI's products in Latin America during the contract period; the IT channel in this region is solid and very experienced, and they are inundated with offers from various vendors; LicenciasOnline's role will be to identify the markets and promote GFI as the ideal solution,” said Cecilia Milenka Zuvic, Channel Manager for South America and the Caribbean.

“GFI and LOL are two companies that are growing very fast in the network security market. GFI required a partner with the expertise to enter and grow in this market, and through this new alliance our requirements are met: LOL are focused on security within the Channel and they know how to grow and expand the business."

“Through this agreement, LOL will be an efficient route to market for the Channel and GFI, and it will also be the trainer, the creator of opportunities and the ambassador for GFI in South America; mainly for the SME market. In LOL, the channel will see an ally and not just an intermediary; LOL will add value to our product at every stage: in generating demand, training resellers, organizing events in collaboration with GFI, providing credit, rewards programs and more,” she added.

About LicenciasOnline
LicenciasOnline is an internet-based software distributor and a leader in technology commerce and related services in Latin America. Channel oriented, LicenciasOnline offer products from the best software vendors including Microsoft, Symantec, CA, Check Point, Oracle, Google, VMware, Citrix, Novell, McAfee, GFI, Nokia, RSA, Websense, and Autodesk among others, as well as solutions for vertical markets. Their offices are located in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. For more information visit

About GFI
GFI is a leading software developer that provides a single source for network administrators to address their network security, content security and messaging needs. With award-winning technology, an aggressive pricing strategy and a strong focus on small-to-medium-sized businesses, GFI is able to satisfy the need for business continuity and productivity encountered by organizations on a global scale. GFI has offices in the US, Malta, UK, Hong Kong and Australia which support more than 200,000 installations worldwide. GFI is a channel-focused company with over 10,000 partners worldwide. GFI is a Microsoft Gold Certified Partner. More information about GFI can be found at