Adelaide, Australia, 16 November, 2006 – Building on the channel strategy responsible for amassing thousands of global partners and more than 160,000 customers worldwide, GFI Software, an international leader and developer of network security, content security and messaging software, announced today several enhancements to its Global Partner Program to be rolled out to Partners across the Asia-Pacific region. The improved program will further help GFI’s Asia-Pacific partners resolve the daily security and messaging challenges faced by businesses in the region.
Better channel sales margins eliminate competition between Partner categories To lay the foundation for the new enhancements, GFI has improved and segmented the sales margins to differentiate between the pricing strategies used by its value added resellers (VARs). Aiding the facilitation of improved margins, VARs can now qualify for GFI’s Gold, Silver and Bronze partnership levels, which are based on revenue attainment, sales and technical competencies and local presence.
Improving the Partner’s ability to solve IT challenges All partners, Gold, Silver and Bronze, are eligible for solution sales techniques training, product certification, free software evaluation, electronic sales collateral and the monthly GFI Reseller eNewsletter. In addition, partners qualifying at the Gold and Silver tiers receive added benefits such as technical certification, channel account management and qualified leads.
“GFI is committed to working closely with our Reseller and Distributor Partners across the Asia-Pacific region,” said Richard Rundle, Director of Operations, Asia Pacific. “What I want to achieve within this region is to have our Asia-Pacific Partners promoting all nine of our solutions, which address all areas of network security, content security and messaging. This will provide Asia-Pacific customers with world class solutions in these areas at an unbeatable price/performance ratio.”
In addition to the enhanced programs, GFI will support its Reseller Partners with geographically distributed channel account managers. GFI will provide sales and technical content to qualifying partners through the GFI reseller website. Courses for technical certification will be available starting in Q4 2006. For more information about GFI’s Global Partner Program, visit: http://www.gfi.com. Über GFI GFI Software bietet als führender Software-Hersteller eine umfassende Auswahl an Netzwerksicherheits-, Inhaltssicherheits- und Kommunikationslösungen aus einer Hand, um Administratoren einen reibungslosen Netzwerkbetrieb zu ermöglichen. Mit seiner mehrfach ausgezeichneten Technologie, einer konsequenten Preisstrategie und der Ausrichtung an den Anforderungen kleiner und mittlerer Unternehmen erfüllt GFI höchste Ansprüche an Effizienz und Produktivität. Das Unternehmen wurde 1992 gegründet und ist mit Niederlassungen auf Malta sowie in London, Raleigh, Hongkong, und Adelaide vertreten und betreut über 200.000 Installationen weltweit. GFI bietet seine Lösungen über ein weltweites Netz von mehr als 10.000 Channel-Partnern an und ist Microsoft Gold Certified Partner. Weitere Informationen stehen zum Abruf bereit unter http://www.gfisoftware.de.
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