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Why Organizations Are Moving Email to Fax (Part 2)

on December 29, 2011

In addition to the inbound communication that was covered in Part 1 of this two-part blog post, it is important to consider the need to send outbound communication through email to fax functionality.    In a similar fashion to the ability to receive faxes as email, users can send faxes directly from their standard email client when using an electronic fax solution.  This allows for rapid adoption by the user community as the email to fax process is not a new one for them to learn (they already know how to send email) and significant productivity savings as the user no longer has to print a document and manually send it from a traditional fax machine.

With most email to fax solutions, the end user is able to send an email to either faxnumber@domain.com (where domain.com is a custom fax domain) or to an Outlook business fax contact.  From the user perspective, they are creating the email, addressing it, adding notes to the subject and/or body, attaching the desired fax documents, and clicking ‘Send’.   With typical electronic fax solutions, the information on the fax sender and recipient, as well as the subject and body fields from the email, will be included on the cover page.  This allows for the use of cover page templates that can be used in a dynamic fashion rather than requiring the user to create a custom cover page each time they wish to send an email to fax.  The inclusion of the subject and body from the email accommodate the need to add instructions to the cover page so that the user is able to replicate the addition of manual notes with the email to fax process.

Looking at this process from the IT administrator’s point of view, the email is routed using a direct SMTP connector or forwarding rule that is pointed to the fax server.   This option is most common in environments with on-premise email servers that the administrator can easily configure with this custom rule.  Alternatively, as in environments with hosted email solutions, the email is routed by the mail server to the fax server or service using DNS as with any other outbound email.  Regardless of the method used to route the email, the electronic fax solution converts the email to fax for delivery across the phone network to the remote recipient.  Once the fax transmission completes, the fax solution should return an email to the sender to let them know whether their email to fax submission was successfully sent or that it failed to transmit.  Typically, the reason for the failure and an option to retry the fax will also be included.

The ability to send an email to fax also allows for easy integration with third party applications.  Many organizations are sending faxes through a business application such as an Enterprise Resource Planning ERP), invoicing, or accounting system.  With some of these applications, the email to fax workflow can be configured by the IT Administrator while others may require customization by the software vendor.  Whether sending faxes from their email client or through a business application, email to fax allows users to send faxes through an efficient process that bridges the gap between their desire to use email and their recipients desire to receive faxes.

Have a look at what GFI FaxMaker, our leading fax server software, can do for you; or just download a free trial and give it a spin!

 

 
Comments
Kevin Burkett December 29, 20119:18 pm

Email-to-fax is a really good way to do business with other companies that may have different structures and cultures than your own without having to adapt and deploy solutions that don’t fit in with the way the rest of your business is run. We used to do 99% of our business with clients via email, and were required to fax out for just one client, which was kind of a pain. It’s not like it’s their fault for running their business the way they wanted to, though. It was ours for not employing an email-to-fax solution.

Greg Rasyahani January 3, 20129:30 am

IT management solutions have gone a long way since information technology turned 360 degrees in the last decade. With this evolution, email has benefited directly; thanks to IT management solution’s compatibility with it.

Organizations (corporations, SMEs, public, and private) don’t have a choice but to join the bandwagon. On the case of email to fax migration, most companies are still assessing its impact – especially on the areas of cost, infrastructure, and human resources (the users).

Five years from now, we will see the true benefits of email fax solutions. By this time, the platform will be more accepted and integrated to the organization’s main email system.

Ulyses R. Paul January 4, 20127:16 am

Small and medium sized businesses can benefit most out of this migration from email to fax. This is because of one important factor: cost-effectiveness (practicality to the enterprise).

SMBs work differently from big and multinational corporations. The later can apply both email and fax systems at the same time without much changes. It’s the former that has to exert more effort to the migration, which in the long run can have more impact to the business.