Comments on: Is Spam a form of Marketing/Advertising?

By: Popoy

Popoy — Thu, 23 Jun 2011 19:28:56 +0000

Elain, we can’t and don’t have the means to completely eradicate spam. And diminishing spam to its minimum level will take some time – at least 20 years. This is because spam technology is also evolving and growing. Just like you’ve said, spam can take new grounds. It was once mainly used in emails. But now, it also invaded social media.

Let’s face it people, spam is marketing. We can’t do anything about it. Spam will be forever part of our lives.

By: Elaine

Elaine — Thu, 12 May 2011 02:49:46 +0000

I used to remember the simple times way back in the 80s and the 90s. Marketing then was simple and direct to the point – with little or no fuss at all.

With the growth of the Internet, the development of email, and the boom of the social media, marketing has also evolved. Many people see this transformation as hindrance. But I see it as a change towards better and more effective marketing.

We just have to diminish (if not completely eradicate) spams.

By: Rose Fellows

Rose Fellows — Sun, 17 Apr 2011 12:38:53 +0000

You point quite correctly why spam is worse than the other marketing techniques – it is not only annoying, it is also a security risk. Though, on the other hand, when you drive past a billboard and you get distracted by the ad there, this is also a security risk. Maybe because fatalities happens relatively rarely, we don’t consider the risks of billboards for drivers and pedestrians.
Spam is such a disaster mainly because it is cheap. However, I doubt that marketers consider the negative effect spam has on the brand image. Or maybe they don’t care about brand image because they simply have none?

By: Joross_812

Joross_812 — Sun, 17 Apr 2011 11:30:51 +0000

Spam is the bad side of marketing / advertising. YES, it is a form of marketing. As long as their is online marketing, spam will exist. Spams evolve just like any other types of marketing.

Spams also require extensive research, survey, funding, trial / error, and the likes – JUST like any other types of marketing.

By: Chris Everman

Chris Everman — Sat, 16 Apr 2011 08:25:34 +0000

I think the big difference is that if a station sells their ad time, a paper sells paper space, and so on and so forth, there is a certain standard that needs to be upheld for integrity’s sake. Spam is so independent and rogue in its marketing tactics, and like you said, there’s so little overhead compared to paper mail, that there’s no real place to complain about the kinds of messages being received. A fair degree of spam can be considered somewhat offensive to more sensitive folks. Where do you write to to put a stop to that? That’s why we fight it more aggressively.