Yesterday, we took our one-year-old daughter for a day out to a local fruit farm and tried to go to their play complex.  I asked ‘how much to take our kid in’?  ‘We charge £4.25 …

I work in marketing (I think? Or I did and nobody has told me otherwise) for a Software Company. They provide software to help run IT Companies, or as they seem to be known (in …

I recall being at a networking meeting once with a woman who was reputed to be very good at marketing, and, I’m sure she was – her track record supported her reputation.Â
In any event, she …

Running any business during these turbulent times is stressful. Operating an IT Support Business which deals with those businesses most affected by the recession – smaller companies — is especially nerve-wracking.
We think tthat the best …

and failure!  In my experience there are a few to think about.  See below.
I’m assuming that most small and medium sized IT companies are run by Technical people who’ve grown into the CEO/Managing Director role, …

Some years ago, I read Covey’s book ‘Seven Habits of Highly Succesful People’.  The message above all others that I took away from it was that the most succesful people ‘invested’ in building and maintaining …

Cycling to work this morning for this first time since last month’s accident, I was wondering what I’d write about this morning.  As it happened I was cycling through Dundee Centre past the main offices …

In sales, understanding your clients’ needs plays an instrumental role in determining what it is that you’re going to sell them. It also sets the stage for how you’re going to then position those services.
One …

A random thought popped into my (mostly empty) head this morning.  During the last few years that I was running my IT company, I changed from being very nervous when asking for money to being much more comfortable.Â
I think the turning …

Just an throwaway marketing thought…
It’s a scientifically proven fact that people tend to adopt a ‘herding instinct’ in times of uncertainty. I think the decision process goes something like this:
‘Jeezo – I’m worried. The quickest …