GFI Cloud is not intended to either compete with or replace GFI MAX.

GFI MAX is a service delivery platform for IT support companies and MSPs, enabling them to deliver a full suite of IT services efficiently and profitably to their customers. GFI Cloud is targeted at part- or full-time IT administrators in small to medium-sized businesses who are looking for a tool to help them manage their IT services in-house. It is an evolution of GFI’s current offerings to customers. With GFI Cloud we are taking our existing on-premise security and infrastructure products and integrating them together in a unified cloud-based platform to enable IT administrators to manage their IT systems more easily and efficiently.

The two products are aimed at different customer segments – our target market for GFI Cloud is those companies that do not outsource to IT services companies to look after their IT. The primary value offered by an MSP to their customers is in the overall service rather than the tool used to deliver it and a company that uses an MSP today will not have the skills to take on their own in-house administration of their IT systems using GFI Cloud or any other tool.

It is a fundamental principle for us that we do not compete with our customers. GFI is committed to supporting the growth of its MSP customers and we fully intend to continue to be a partner in their success. An MSP delivers value through the skills and experience of their staff and GFI MAX provides a platform to enable them to do this more efficiently and profitably. We will be continuing to develop the GFI MAX product line as we have been up to now and will be continuing to increase our levels of investment in the product and the supporting services that we provide.

GFI Cloud is designed for use by internal IT administrators. Typically, although not exclusively, these will be larger companies than those that make use of the services of an MSP. If GFI MAX MSP partners have customers or prospects that do not need or want an MSP service, the MSP will be able to sell GFI Cloud to them and make a margin on that. Some larger organizations carry out routine IT management tasks using in-house resource and use the services of an external consultant or MSP for more specialized tasks or as additional capacity for project work, etc. In such situations, GFI Cloud is an ideal opportunity for the MSP to provide the tool used by the internal IT administrator, deepening their relationship with the customer and making a margin on something that was previously not available to them.

We can assure you that we are deeply committed to seeing that GFI MAX and the customers who use it are and continue to be successful.