New GFI Brand Identity Launched!
on
June 6, 2011
This is why the GFI world was turning blue a few weeks ago! We are thrilled to announce the launch of our new corporate image.
Our Facebook, Twitter and YouTube pages have also been revamped as part of our image refresh.
Take a look at the evolution of the GFI brand over the years: GFI Timeline Logo
What do you think of our fresh, new look?









Well done guys… I must admit, I like the blue more than the old red. Somehow the old red was too harsh. Logos are so important, building the brand, making it a house hold name etc… But I guess you guys already know that!
Here’s to the new logo, may it bring you much success!
PS. For anyone reading this, if you haven’t done so, follow the “launch of our new corporate image” link as there is a short 15 second video showing the evolution of the GFI logo over the years!
I think you made an excellent choice of revamping your corporate image. This is much better. As compared to your last 3 brand identities, the latest is simpler but packs the punch.
By the way, why the transformation from red to blue? What’s with blue?