Category Archives: MSP Insights
MSP’s Single Most Important Marketing Message
I recall being at a networking meeting once with a woman who was reputed to be very good at marketing, and, I’m sure she was – her track record supported her reputation. In any event, she was explaining how, if …
How can I make IT Support business less stressful?
Running any business during these turbulent times is stressful. Operating an IT Support Business which deals with those businesses most affected by the recession – smaller companies — is especially nerve-wracking. We think tthat the best way to reduce stress …
MSPs – Difference between Success…
and failure! In my experience there are a few to think about. See below. I’m assuming that most small and medium sized IT companies are run by Technical people who’ve grown into the CEO/Managing Director role, much as I did …
Seven Habits and all that stuff
Some years ago, I read Covey’s book ‘Seven Habits of Highly Succesful People’. The message above all others that I took away from it was that the most succesful people ‘invested’ in building and maintaining RELATIONSHIPS. You’re probably wondering how …
Becoming the Hub of the ‘IT Club’
Cycling to work this morning for this first time since last month’s accident, I was wondering what I’d write about this morning. As it happened I was cycling through Dundee Centre past the main offices in town. I remembered that …
Ideas for Selling Managed Services
In sales, understanding your clients’ needs plays an instrumental role in determining what it is that you’re going to sell them. It also sets the stage for how you’re going to then position those services. One way to simplify this …
Customers WILL pay more for more value
A random thought popped into my (mostly empty) head this morning. During the last few years that I was running my IT company, I changed from being very nervous when asking for money to being much more comfortable. I think the turning point was a book …
Marketing Idea for IT Support/MSPs
Just an throwaway marketing thought… It’s a scientifically proven fact that people tend to adopt a ‘herding instinct’ in times of uncertainty. I think the decision process goes something like this: ‘Jeezo – I’m worried. The quickest way I can …
MSPs – Begin at the Beginning
Having run an IT Support Company for a few years, I arrived at the conclusion that that an IT Support Company/MSP needs the following Internal Systems: Monitoring System Remote Support & Management Tools Helpdesk System CRM/Purchasing/Logistics System Billing / Financial …
Exchange MVP Uses HD to catch bad guys
Simon Butler, aka Sembee, Microsoft Exchange Server MVP, author of the technical articles at amset.info, and Director of Sembee Ltd. Over the weekend one of my clients suffered an authenticated user attack on the SMTP interface of the Exchange 2003 …










