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Category Archives: MSP Insights

Information for IT support providers, Value Added Resellers (VARs) and the MSP Market.

MSP’s Single Most Important Marketing Message

MSP’s Single Most Important Marketing Message

on July 14, 2009

I recall being at a networking meeting once with a woman who was reputed to be very good at marketing, and, I’m sure she was – her track record supported her reputation.  In any event, she was explaining how, if …

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How can I make IT Support business less stressful?

How can I make IT Support business less stressful?

on July 7, 2009

Running any business during these turbulent times is stressful. Operating an IT Support Business which deals with those businesses most affected by the recession – smaller companies — is especially nerve-wracking. We think tthat the best way to reduce stress …

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MSPs – Difference between Success…

MSPs – Difference between Success…

on July 1, 2009

and failure!  In my experience there are a few to think about.  See below. I’m assuming that most small and medium sized IT companies are run by Technical people who’ve grown into the CEO/Managing Director role, much as I did …

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Seven Habits and all that stuff

Seven Habits and all that stuff

on June 26, 2009

Some years ago, I read Covey’s book ‘Seven Habits of Highly Succesful People’.  The message above all others that I took away from it was that the most succesful people ‘invested’ in building and maintaining RELATIONSHIPS. You’re probably wondering how …

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Becoming the Hub of the ‘IT Club’

Becoming the Hub of the ‘IT Club’

on June 23, 2009

Cycling to work this morning for this first time since last month’s accident, I was wondering what I’d write about this morning.  As it happened I was cycling through Dundee Centre past the main offices in town. I remembered that …

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Ideas for Selling Managed Services

Ideas for Selling Managed Services

on June 22, 2009

In sales, understanding your clients’ needs plays an instrumental role in determining what it is that you’re going to sell them. It also sets the stage for how you’re going to then position those services. One way to simplify this …

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Customers WILL pay more for more value

Customers WILL pay more for more value

on June 18, 2009

A random thought popped into my (mostly empty) head this morning.  During the last few years that I was running my IT company, I changed from being very nervous when asking for money to being much more comfortable.  I think the turning point was a book …

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Marketing Idea for IT Support/MSPs

Marketing Idea for IT Support/MSPs

on June 16, 2009

Just an throwaway marketing thought… It’s a scientifically proven fact that people tend to adopt a ‘herding instinct’ in times of uncertainty. I think the decision process goes something like this: ‘Jeezo – I’m worried. The quickest way I can …

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MSPs – Begin at the Beginning

MSPs – Begin at the Beginning

on June 12, 2009

Having run an IT Support Company for a few years, I arrived at the conclusion that that an IT Support Company/MSP needs the following Internal Systems: Monitoring System Remote Support & Management Tools Helpdesk System CRM/Purchasing/Logistics System Billing / Financial …

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Exchange MVP Uses HD to catch bad guys

Exchange MVP Uses HD to catch bad guys

on June 9, 2009

Simon Butler, aka Sembee,  Microsoft Exchange Server MVP, author of the technical articles at amset.info, and Director of Sembee Ltd. Over the weekend one of my clients suffered an authenticated user attack on the SMTP interface of the Exchange 2003 …

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