@KC – Remember, reputation will not typically hinder your browsing – its only going to protect where necessary. With web reputation you can have varying policies for different users based on reputation of websites. Say, you allow certain people access to trustworthy sites only, and then give administrators more rights. Reputation gives a score which tpyically indicates that a site is dangerous – before it actually becomes a threat. It is the ultimate tool in web security.

You also raise a very interesting misconception. A rising threat is that of search-engine poisoning. Malware authors are now using techniques to rise up the search engine page rankings for popular keywords, in popular search engines. However, with something such as Web Reputation and blocking of known malicious websites, user browsing is as safe as it can get.

Incognito is an innovative web security feature that can hide your browsing activity from others. Your download histories are also not recorded. Cookies are also automatically deleted after use.

Guest Browsing works like Incognito but you have limited use of Chrome’s features. Try Google Chrome and you don’t have to worry about your web security issues.

For me web reputation blocking is not very effective and practical. What if your job entails you to visit lots of websites? Your work will be affected. Instead, try to search for websites by using Google or Yahoo. I know the former search engine has a built-in tool that can detect if a website is legit or not.